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Scoop.it!
Earlier this week I shared a neat augmented reality app called SkyView that helps users identify constellations, planets, and satellite Via Tom D'Amico (@TDOttawa) 
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Scoop.it!
What are the main ways AI/machine learning will impact marketers and their work in the next year or two? While AI has tremendous potential, I believe we are still a few years off from having it solve “real world” operational problems at scale. But in the meantime, marketers are benefitting from the speed and breadth of the insights afforded by AI. Early success examples have focused on creative – we've started to see the optimisation of creative using AI, such as improved digital product experiences (see Olay's skincare app as an example) and of course much better media targeting (such as Demandbase's new AI product). Both B2C and B2B marketing stands to gain from AI. In summary, what will be the long-term impact of AI/machine learning on marketing? AI and machine learning will enable full personalisation of the customer experience, driven by the real-time integration of media, creative and analytics. Marketers will be more efficient, and customers will receive more relevant information in the right place at the right time.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 16, 2017 10:02 AM
AI's impact on marketing is growing according to McKinsey's Mark Phillips. |
Scoop.it!
When looking towards the future of education and instruction, hardware will not be the catalyst for change. The people behind the technology will be the ones who transform student learning. Media specialists operating within the demands of 21st-century innovation find themselves tasked with the responsibility not only to be as tech-savvy as possible, but to tap into their creativity to create an inspiring library learning environment. The 4 C’s (collaboration, communication, critical thinking, and creativity) will drive our pioneering approach to developing the libraries of the future. Via Elizabeth E Charles
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