Education 2.0 & 3.0

Content creators understand the significance of creating quality content and the results it can help them generate.

However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation.

Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving.

Curation has made it easier for us to publish more content with ease. The problem is that it may also have caused information overload, making people easily distracted and quickly hopping from one information source to the next.

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation

"While we tend to think of play as spontaneous, I've learned that I need to schedule longer extended periods of creative play. I put these dates on my calendar weeks in advance and treat them ..."

Une nouvelle solution ultra rapide pour sauvegarder des liens avec une expérience utilisateur optimisée et quelques fonctionnalités innovantes.

My Queue. Un outil de curation malin qui permet de sauvegarder n'importe quel article sur le web pour pouvoir le lire plus tard ou l'écouter !

Authory est un outil incontournable pour tous les créateurs de contenu. Il vous permet de créer un portfolio numérique unique automatiquement.

Heyday est un fabuleux outil en ligne qui va vous aider à vous souvenir et retrouver tout ce que vous voyez lorsque vous ête

3 extensions gratuites pour Chrome qui permettent de télécharger les images et les vidéos depuis Instagram le plus simplement du monde.

Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being. 

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. 

It may come as no surprise that most readers will want to read posts that interest them, as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service. Instead, you’ll need to start catering to the interests and needs of your audience first. 

Once you make this shift, you can expect to see the results you were hoping to achieve with the hard sell. You’ll get more checkouts, a more loyal readership, and more engagement on your posts. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. 

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Because content is online, you might think it will automatically reach international audiences. But that’s not always the case. To expand your business overseas, you need a global content strategy. This article will look at what a global content strategy is and how to create one.

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

Pincone est un outil numérique qui vous permet de sauvegarder vos favoris, seul ou avec d’autres. C’est facile à utiliser et c’est gratuit ! Pour commencer à utiliser Pincone, ren…

What is employee-generated content?
Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing. Employee-generated content can be anything from social media posts to reviews on Glassdoor. But it’s always based on authentic employee ideas and beliefs.

Many brands now realize the potential of EGC to reach customers and employees. You can also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% of communications and HR teams use EGC on internal channels. Why? Because employee content has many benefits over traditional marketing.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

What makes content relatable?
Your content is relatable when there is harmony between your audience and your goals. That means your readers will agree with whatever you say.

Does that mean you have to talk about positive things to strike harmony? Nope. You can also share something difficult to hear. But your content should connect with it on an emotional level.

Sharing personal stories about your brand is an excellent way to make your content relatable. Such content easily makes an emotional connection.

You can also share stuff your readers will find useful. That will create harmony between your goals and your audience’s needs. 

Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Let’s see how to go about it.

But what if you could tap into the best visual content that's already out there?

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Recall bouscule l'apprentissage en ligne avec l'IA : résumés automatiques, graphe de connaissances et quiz. L'outil idéal pour les enseignants et apprenants.

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

It’s still very early to tell which direction the generative AI industry will take and what limitations will be placed on generative AI platforms. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators. Here is how some companies can find a balance between automation and originality.

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

Si, comme moi, vous avez tendance à accumuler les captures d’écran chaque fois que vous trouvez un texte, un graphique ou une infographie intéressants,

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. 

Fortunately for many of us, there are a host of different video tools you can use to ensure quality content for your audience and to keep your marketing efforts as competitive as possible.

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https://gustmees.wordpress.com/?s=curation

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

Découvrez Question Base, l'outil de gestion de connaissances alimenté par l'IA qui permet de répondre rapidement et précisément à vos questions sur Slack.

Glasp permet de prendre des notes en ligne, de surligner des passages et de les partager de manière originale. Un outil de curation intéressant et gratuit.

Why content curation matters

Now that you know what content curation is and you’ve looked at a few examples, you likely realize how important it is to use it as a marketing strategy.

You get several critical benefits that help you grow your business:

It’s a powerful way to establish your authority and expertise in a niche
You can create content easily without having to generate it from scratch
curation can help build relationships with other experts in your field
When done correctly, it can help you drive traffic back to your website or blog
Content curation is an excellent way to break down complex topics for your audience
Engage a community by sharing group news or local events
Now that we know all of this, let’s look at how you can curate content and some of the best tools to use.

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https://gustmees.wordpress.com/?s=curation

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

AI tools support marketers in every marketing stage, from ideating to strategizing and publishing content. You can improve your current marketing efforts and customer experience with AI content creation tools. Even predicting the future of business is possible with AI! Deploy a chatbot or gather sufficient past customer data to extract valuable insights about buyer behavior and formulate marketing campaigns that align with the information.

With AI learning and growing every day, your business is set on the path to flourish and scale tremendously one day at a time. All brands must continue to leverage the full benefits of AI and human intelligence and labor in their marketing efforts to reach the right audience at the right time.

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In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”

It’s no secret that social media is a powerful marketing tool. Big brands like Wendys have used it to turn themselves into pop-culture icons, and small businesses can carve out a space in their industries without shilling for expensive marketing campaigns. 

However, an estimated 3.96 billion people will use social media in 2022. The average user consumes content on 6.6 platforms and spends 2 hours and 25 minutes on social media daily. 

With so many active users, social media is saturated with content — making standing out tricky. 

That’s where Search Engine Optimization (SEO) comes in. SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively. 

How do you use SEO for social media? Read on. 

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What is Content Curation?
In a nutshell, content curation involves discovering and then gathering many digital content pieces focusing on specific subjects (or a company’s broader industry). Then, the content curator presents the digital content in an organized display, typically situated for easy viewing by their target audience.

Say that you’re an entrepreneur and your business plan calls for a big marketing push. To boost brand awareness and to make your target audience see your company as an authority in your industry, you practice content curation.

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https://gustmees.wordpress.com/?s=curation

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What Is a Content Strategy?
A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. It also helps you apportion resources you’ll need to develop content.

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments, and build relationships.

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. You can use this data and run ads for LCD screens on your blog.

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging