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Tugan. Une application basée sur l'IA peut transformer votre approche de l'email marketing en générant des mails personnalisés et engageants en quelques clics. Via Fidel NAVAMUEL 
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Scoop.it!
GMass est un service malin qui va venir enrichir votre client Gmail. Il va vous permettre d'envoyer directement des emailings depuis Gmail.
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Email marketing has never had good press. That's because many newsletters look the same.
Unfortunately, what works for one marketer may not for another person. You need to be creative.
As I always say, the most creative ideas are often the simplest.
Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:
- Understand the user experience - Reengage inactive subscribers - Leverage coupons beyond sales - Build reviews into your emails
Bookmark the post. You may find yourself coming back to it quite often.
Read it at http://blog.hubspot.com/marketing/email-marketing-experiments
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Cendrine Marrouat
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Campign Capture Outil de veille concurrentielle qui met sous surveillance les campagnes de courrier électronique de vos concurrents. Via Fidel NAVAMUEL
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The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do.
Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers.
Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 6, 2017 1:50 AM
Gmail Sponsored Promotions allow advertisers to serve ads in their prospects’ email inboxes. Learn how they work & how to leverage them for lead generation.
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Everything about this article is great. From the visual layout to the case studies, it's a real goldmine for anyone interested in improving their newsletter.
Read at http://blog.getvero.com/guides/email-marketing-best-practices
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Cendrine Marrouat
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