Education 2.0 & 3.0
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Education 2.0 & 3.0
All about learning and technology
Curated by Yashy Tohsaku
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Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
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This Classic Storytelling Model Will Help You Give a Mesmerizing Presentation

This Classic Storytelling Model Will Help You Give a Mesmerizing Presentation | Education 2.0 & 3.0 | Scoop.it
Have you ever gotten a sense of déjà vu while reading a book or watching a movie that’s otherwise totally new to you? Obviously you have— so many stories are built on the same foundations of archetypes and tropes. Stripped of complexities, all stories are basically the same: an individual ventures into the unknown to acquire something they desire.

That’s not a new idea— Joseph Campbell broke the door down in 1949 with his book, The Hero With a Thousand Faces. Odysseus, Christ, Captain Ahab, Gautama Buddha, Jane Eyre, Luke Skywalker… different names and faces, different times and places, but all the same story. Not only that, the same effective story. What Campbell called “The Hero’s Journey” has resonated with humanity for millennia, and is the root for so many stories that we cherish.

So why wouldn’t this apply to public speaking? Any muttonhead can tell you that good speeches tell a story. This infographic will show you exactly how Campbell’s 17 Steps can lead to storytelling success. It doesn’t matter if you want to discuss Martin Luther King’s march to Selma, why you deserve a raise, or Walking Dead plot summaries. The Hero’s Journey can apply to almost any presentation.

Via David Hain, Jeff Domansky
Jeff Domansky's curator insight, October 6, 2016 10:51 AM

David Hahn shares a valuable storytelling model for every storyteller, blogger and marketer.

Jeff Domansky's curator insight, October 6, 2016 10:56 AM

David Hahn shares a valuable storytelling model for every storyteller, blogger, presenter and marketer.

Sylvie Bellard-Hilaire's curator insight, October 7, 2016 3:22 AM
Storytelling, comment fabriquer son histoire étape par étape
Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Education 2.0 & 3.0 | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


Via Jeff Domansky
Jeff Domansky's curator insight, April 16, 2015 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2015 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 2015 3:16 AM

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