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Scoop.it!
Landing page optimization makes your pages perform better by hypothesizing how the context of use could be improved on your landing page. Via John van den Brink 
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Scoop.it!
Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing up for a free-trial, or actually making a purchase. In addition, landing pages enable marketers to easily track the effectiveness of individual marketing campaigns through the measurement of click-through-rates and numbers of acquired leads or customers.
Here are 9 ways to optimizing the conversion performance of your landing pages.
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