Intermediate/ Excerpt...
In the run up to this holiday season, my thoughts gravitated to the increasingly important role of curation in virtually all forms of audience engagement. Why? Because, spread as we are between so many cacophonous pleas, we all face an abundance of choice that far exceeds our capacity to discern what is—and what isn’t—worthy of our attention.
In this always-on age of information overload, our synapses yearn for some relief.
For many, this relief comes from the discriminating curators who act as intelligent filters across a veritable Sargasso Sea of information, a fire hose of flotsam and jetsam. We count on these curators to help turn the patternless din into a more sensible, more tractable patchwork.
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Via Joemktg
And THAT'S the role The Marketing Technology Alert plays: a service that tames the fire hose of flotsam and jetsam.
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"Curators who act as intelligent filters"-- nice