The marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes David Berkowitz.
Via Eric_Determined / Eric Silverstein
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'Brands need to become story makers, not storytellers' be part of a social economy too.
This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.
Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.