Social Media Engagement

Most businesses get social media all wrong. They see it as a mechanism to advertise their latest product or service. What these people do not understand is that you cannot be successful at selling in social media without having built relationships first!

It is like walking into a party and just after you are introduced to everyone you go off on a wild speech about why they should by your product.

Would this not be a major turn-off? Of course it would and this is exactly what many people do in social media channels.

My industry (real estate) is the perfect example of this. So many real estate agents do not understand the point of how to be successful at social media.

The average real estate agent will do nothing more than share their latest listing for sale into all the major social media sites. Very few people want to see homes for sale in a social media setting.

What real estate agents don't seem to get is that people don't go to these place looking for a home to buy. The majority of the people are turned off when they see this kind of thing.

In the article I explain in depth how to use social media for real estate.

I can tell you as someone who works in the industry it is annoying for me as well. Why do I care about someones home for sale in India or on main street in some city, USA. I don't!

If you are looking to increase your business from social media your focus should be on building relationships with others in your industry, especially those folks who have some influence.

In the article you can see how I have built a loyal tribe of followers that have allowed me to increase my brand recognition, strengthen my SEO and increase my overall visibility as a real estate agent.

Without knowing how to use social media and building meaningful relationships I would not be where I am today.

Take a look at the article and see if you can get something from it. If so please consider giving it a scoop!

Are you a real estate agent that wants to learn from the best on how to use social media properly? Maybe you are just in the social media industry yourself and like real estate. Wouldn't it be great to have a list of folks who are respected by their peers in the industry?

Without a doubt there are lots of real estate agents who have no idea what they are doing when it comes to using social media properly. This is not the case with the vast majority of industry leaders you will find in @Paul Sian list of industry experts.

Most of the individuals in Paul's list are not just in one social media channel but in all of the major sites such as Twitter, Google Plus, Pinterest, Linkedin and Facebook.

Most of these folks have a blog that is the foundation of their business as well. If you want to learn from the best this would be a great place to start.

Most people who join social media networks have at least one goal in mind and that is to get more people following them. We all want our voice to be heard but that is awful hard to do unless you have an engaged audience.

The problem however is that most people don't know how to use social media properly. They use it as a tool to broadcast and not to build relationships. This is where most fail because you can't hope to grow and your first without showing you care about them.

The best social media marketers understand two things:

1.) You need great content worthy of being read and shared.

2.) You need to reciprocate with those who support you.

When it comes to Twitter this is huge! The RE-TWEET should be something you do on a daily basis! This is one of the tips I share in the article.

There are numerous experts sharing their thoughts on how to make Twitter a source of traffic to your site. Make sure you have a look at all the great Twitter Tips!

Do you have a blog and are having a hard time getting more visitors? There are lots of people who write very well but don't know the marketing techniques used to drive traffic to their site.

In this exceptionally crafted article you will see numerous ideas from multiple bloggers. The thing that is great about the post is why wide variety of idea themes coming from people across many industries.

Without a doubt you will get something out of this article that you did not previously know. There are so many great blogging tips you will have a hard time absorbing them all in one session.

I have offered a few tips of my own including using Scoop.it as well as another content marketing platform called Storify.

If you want to magnify your content and make it more visible make sure you check it out!

Having a real estate blog has been one of the best thing I have done over the course of my twenty eight year career. Having a blog allows you to showcase your expertise and put it out there for the world to see.

There are lots of real estate agents who start a blog and get no where with it. The most common reason is not spending enough time with it. Like anything else it takes hard work. You can't expect to jump into blogging half ass and think it is going to be a money maker for you.

Good blogging takes a number of skills including writing, SEO and promotion. You really need to have all three skills sets down in order for it to really work.

In the article I share some of the ways in which I have achieved success with my Massachusetts real estate blog. @Andrew Fortune who interviewed me for this article along with @Lynn Pineda a real estate blogger in Coral Springs Florida share some of thoughts on how Realtors can succeed.

If you are looking to start your own real estate blog take a look at the article. Maybe you can grab a tip of two from Lynn, Andrew and myself.

One of the best things about blogging is the fact it can be fun if you enjoy it. Without question the first time someone calls you and says they would like to discuss selling or buying a home with you is a great feeling.

It is at that point you will know your blogging efforts are paying off!

While this article speaks to real estate agents the advice contained in the articles can really be applied to just about any business that would like to use Pinterest as a traffic source to their blog.

In the article you will see references to numerous articles that provide advice on how to use Pinterest whether you are are a beginner or a more advanced user.

Use these tips to master Pinterest to drive massive amounts of people visiting your site. Pinterest is perfect for those in the real estate industry as well as any other with a visual aspect.

Social media is all the rage today. In fact it is one of the most popular forms of communication. Every day you see more and more people glued to their phones, lap tops and personal computers using some form of social media.

If you are a real estate agent this means one thing - you need to be in the game! One of my favorite parts of social media is my blog. This is the foundation of all of my social media efforts. Everything revolves around my blog.

As a real estate blogger the content you create is obviously extremely important but do you know what is just as crucial? Having people discover your blog! You need traffic and people reading your content in order to turn them into prospects.

One of the ways this is done is via content marketing. In the article I share all of my real estate social media resources that I am using to drive visitors back to my site. I can almost guarantee some of these are social channels you may never have heard about. There are of course others you will recognize.

All of them are important and can work in synergy with one another..If you are a real estate agent this is a gold mine of a social media resource for you. I have laid out an exact blueprint on how to receive more visitors to your site.

Take a look and let me know if this generates any questions for you.

One of the things that every good blogger must do is find ways to reach their audience and drive traffic back to their site. This can be accomplished in a number of ways whether it be using social media tools, being involved in specific niche communities, using industry related forums, email marketing as well as good SEO techniques.

Each of these methods are designed to bring additional traffic. The goal of course is to turn this traffic into avid readers and potentially someone who will want to do business with you.

In the article you will see a number of expert bloggers who were generous enough to share one of their top content marketing tips. If you are a blogger there is a treasure trove of excellent information you can use to gain the upper hand on your competition.

Use the enclosed content marketing tips to increase your visibility and be reached by more people. These tips are sure to bring an influx of traffic that you are not already getting.

Are you in the real estate industry or just have an interest in following some of the best real estate content around? If so then you need to check out this amazing resource that has been put together by @Kyle Hiscock on who you should be following on Google Plus for real estate. Not only does the article give suggestions on who to follow but also provides an example of each of their work.These are some of the best real estate bloggers who share great content weekly on their profiles and in some of the more powerful real estate communities on this social channel.

This resource is also jam packed with great information about using Google Plus properly as well. Whether you are in real estate or not you will get something out of this article. Best of all you will have some additional people to add to your circles who share content worth reading!

If you are not using Pinterest as part of your social media marketing strategy then you are missing the boat on getting some serious traffic to your website or blog. Whether you are in the real estate industry or any other business for that matter Pinterest is the perfect vehicle for bringing a new set of eyes to your content.

Pinterest works perfectly for real estate. If you are talented enough to write well and can create some decent graphics you will see a huge spike in those who will come to your site.

In the article you will learn some of the best Pinterest tips for real estate including how to use proper descriptions, creating hashtags, applying for "rich pins", getting a "pin it" button on your website, using group board and much more!

Want to drive massive amounts of traffic to your blog? I am going to go out on a limb and guess that the answer is a resounding YES! Take a look at this fantastic resource that shares some of the best social media marketing tips that is sure to increase your contents visibility all across the net!Some of these tools you may be aware of but I am sure there will be a few you have not. Take a look and utilize this free traffic generating advice!

When it comes to Pinterest there are probably more misconceptions than any other social media channel! Most people think Pinterest is just for woman who want to pin their latest fashion apparel. That is so WRONG!

In fact Pinterest is one of the best places to get traffic to your content. If you write with quality in mind and can use a free graphic creation tools you will be in business.

How do I know? This will probably surprise you but Pinterest is the #1 traffic source to my Massachusetts real estate blog and it is not even close! I get eight to ten times the traffic of the next closest social media site and I am active in all of them!

So how do you succeed in Pinterest? The answer is simple read this awesome article from Brian Lang at the The Small Business Idea Blog.

Brian has some fantastic input from @Ann Smarty

and Anna Bennett. Here are some things you probably do not know - pinterest hash tags are worthless and could potentially end up hurting your visibility within the site.

Pinterest now has an algorithm which helps more content float to the surface - what I mean by that is you could post something in the morning and it may get picked up in the afternoon but some folks. Pinterest now displays content they think you may find interesting.

These are just two quick examples! Take a look at the article and you are bound to learn a few things you did not know!

Have you ever done a local search for a business you are looking for and come across a listing of 7 local businesses? This is called the Google "7 pack" and can often be found when you are looking for some kind of local business.

Wouldn't it be great if you could get your business to appear in the 7 pack? It sure would as those who get into the 7 pack increase their chances dramatically for being contacted by a consumer.

In the article I take you through the exact steps on how you can get your business to appear in the Google 7 pack. Folks this is FREE! You do not pay to get into these positions! It is free real estate that every business should strive for.

In the article you will also see how to use Google+ properly to increase your companies online visibility. Google plus is a great social channel that lots of people are not using to their best advantage.

I also take you through step by step on how to use some of the other top social channels for your business including Twitter, Pinterest, Linkedin and Facebook.

This is a post you will not want to miss for making your business more visible online!

Are you using Google+ as one of your social media platforms? It seems there are always rumors out there by the Google+ naysayers on how they will be closing shop but those in the know realize this is completely false.

Google+ has been one of my top social media venues for a few years now. I was fortunate to be featured by Entrepreneur Magazine for my work as a real estate agent using the site.

While many big brands use Google+ I was featured as one of the "little guys" who are using the platform daily successfully.

If you enjoy reading about real estate you can connect with me by visiting Bill Gassett at Google Plus. In addition to real estate I often share helpful social media and SEO advice.

Just like any other social media platform you will only get out of it what you put into it. I have been fortunate to make a lot of valuable connections on the platform.  These relationships have helped me grow my blog at Maximum Real Estate Exposure into a real estate powerhouse.

Take a look at the article and see if you can glean some tips on using Google+ successfully for your business!

In my opinion one of the best social media networks for a real estate agent to participate in is Google Plus. There are quite a few exceptional real estate groups within the site where top real estate bloggers freely share their content.

Every month a real estate roundup is created that shares some of the best posts. These articles are hand selected by one blogger who carefully reads through and finds the top content worth sharing.

There is usually a mix of new performers and agents that have been selected in previous months. Some bloggers do such an exceptional job it is hard to overlook their work even if they have already made a past round-up.

Some of the top real estate bloggers this month include two Scoop.it members including @Kyle Hiscock  and @Anita Clark. Anita in fact put this months round-up together.

There are quite a few interesting topics in this mash up including:

1.) How to maximize storage spaces.

2.) How to remove and prevent ice dams.

3.) Investing in a self directed IRA.

4.) What you need to know about hard money loans.

5.) Why buyers need a home inspection.

6.) Luxury features in a home that buyers rarely use.

7.) How to properly prepare your home for sale.

8.) How to ease the burden of moving with pets.

9.) What you should never say to a home buyer.

10.) The time it takes to get a mortgage after a short sale, foreclosure and bankruptcy.

Take a look at the article and see if any of these articles catches your eye. Please socially share if you enjoy the post!

Are you using Pinterest for your business? If not you are really missing out on a tremendous opportunity to bring traffic to your blog. When done properly by creating great visuals Pinerest can be a gold mine for increasing your online visibility!

Do you want to learn how you can become a Pinterest ninja? Take a look at this awesome guide created by @Rebekah Radice who gives you a blueprint to achieving more clicks, pins and followers.

I read the article from top to bottom and it is jam packed with excellent tips. Rebekah was kind enough to share some specific examples of others who use Pinterest well. I was fortunate that my profile was included: https://www.pinterest.com/massrealty/

My boards are essentially all about real estate with a touch of social media mixed in.

Rebekah is spot on when she provides her data about pin size. The graphics are one of the most important concepts of success on Pinterest. Her tips on board names cannot be under emphasized.

Take a look at this great Pinterest article and I guarantee you will learn something you didn't already know!

Using social media properly is one of the most misunderstood things for many people. The natural inclination for many is to use it as a tool to sell something. Unfortunately this does not get you anywhere unless you have built relationships with your audience first.

The perfect example of this happens all the time in my industry (real estate). Realtors are constantly shoving real estate listings down people throats like this is somehow going to magically propel their business.

The common denominator of agents who do this is to hear crickets on their social media profiles. People do not go to social sites to be sold real estate listings!

Social media is about building meaningful relationships with people that will help grow your business. In the article I share actionable social media tips for Realtors on on to use some of these platforms properly. I also offer some excellent groups that can be joined in order to expand online visibility.

Are you a real estate agent looking to build a following on Google Plus or any business for that matter? You have probably noticed how some people absolutely crush it on social media while other languish with no activity. Why is that? How do these people do it?

In the article I will share all of my best tips to build an engaged audience for Google+ as a Realtor. You will see what works and what doesn't so that you will actually have people conversing with you on this popular social media network. Some of the tips are simple while others you probably have not considered.

What are you waiting for! Get onto Google Plus and start using this popular social media network for business!