Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Are you ignoring the social connections already in your pipeline? Many of us continue to seek new connections, new followers, new likes, new adds to our circle. What are we thinking? Have we forgot... 
No comment yet.
Sign up to comment
Scoop.it!
I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. Via Guillaume Decugis
Bill Gassett's insight:
I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at Scoop.it read the post. You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.
Tim Blankenship's curator insight,
February 18, 2014 11:14 AM
Thanks for this article. I am new to scoop.it and trying to get on board with the best practices. These 5 tips will help me to do that. 
Two Pens's curator insight,
February 18, 2014 1:42 PM
I'm a fan of Scoop It, more so than Paper.li. This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.
Scoop.it!
Best WordPress Plugins: 40 SEO and WordPress experts reveal their 5 favorite free and Premium WordPress Plugins. Amazing content, check it out.... This question comes at a really good time because I switched themes recently which caused me to take an even closer look at the plugins I use on Basic Blog Tips. Before I give you my five favs, I want to start off by saying how important it is to have a great theme with basic features built-in. This will make a huge difference in performance and greatly reduce the number of plugins you need to install. My current theme is Genesis and I use a child theme from Appendipity called Showcase. So right out the gate I don’t need to install any social sharing or following plugins because they are integrated within Showcase. With all that said, it’s still challenging to pick 5 plugins but I’ll give it a shot. 1. Anti-spam – is the newest one I’m testing to cut down on the time I spend moderating comments. I almost don’t want to give that little secret away because somehow whenever a plugin like this gets popular, the spammers figure out a way to work around it. But it’s so good I have to share it with you guys. 2. AuthorSure – is a plugin that takes all the fuss out of setting up Google Authorship, which is essential for any blog with multiple authors and for bloggers who don’t want to mess around with code. It adds a nice looking author bio box and a lot of other options as well. 3. Pretty-link Pro – is another must have for anyone doing affiliate marketing. It makes your links easier to remember and it’s also great for YouTubers and Podcasters who want to share links on their shows. 4. WP-Optimize – is a great one to have around. If you haven’t used this one before, the first time you run it, you will most certainly notice that your blog loads faster. 5. P3 Plugin Performance Profiler – will come in handy when you see that your blog is loading slowly. This one will tell you which plugin is causing the issue and give you a complete rundown of the time it takes for each one to load. When you see the load times, I know it will be hard but just un-install the one with the longest load time and you’ll be thankful you did! Via Ileane Smith
Bill Gassett's insight:
If you are a blogger and are on Wordpress you know how flexible it is as a blogging platform. You can add functionality for just about anything by using "plugins". The article takes a look at 40 of the best plugins surveyed by top social media professionals. Take a look and see if you can find a plugin that could be useful for your content marketing strategy.
Scoop.it!
So, you've created an EPIC blog post, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.
Bill Gassett's insight:
Do you want to know how you can drastically increase the traffic to your blog without it being from search engines? The article takes you through some great ways to be found online at various social media sites. The great thing about the article though is that that many of the sites are not the true power house like Facebook, Twitter, Linkedin, Pinterest, etc but lesser know sites you may not know about. Take a look as this is a great article for bringing in traffic to your site.
Scoop.it!
These five SEO tips to optimize a Facebook business page can help entrepreneurs maximize online marketing results.
Bill Gassett's insight:
Are you a regular user of your Facebook business page? If so you might as well optimize it as best you can for SEO. See the article on how you can maximize your reach online with your Facebook business page.
Scoop.it!
Twitter has continued to grow over the last 18 months and for some demographics its use has increased by nearly 400%. The explosive growth of the smart phone market has also driven this growth. Who is using Twitter and what demographic groups are tweeting more than ever before?
Bill Gassett's insight:
Twitter is one of the more powerful social media channels. You can reach people very quickly with a short message at Twitter. So do you know the demographics of Twitter and how you can reach these folks? Take a look at the excellent article via Jeff Bullas on using Twitter.
Scoop.it!
Having many likes for your Facebook page ensures you are going to have fans that will visit the next article you write for your blog every time you post the update to your Facebook page. One should develop a strategy in order to get those likes for the page. Here are some ideas on how to develop your strategy and ways to get likes for your Facebook page.
Bill Gassett's insight:
Do you want to get more likes on your Facebook page? I know there are many who love Facebook as a social media platform more than any other. For me it is my least favorite social platform as I like to spend the bulk of my time over at Google+ Bill Gassett. There are many that have not caught on yet to the power of Google Plus and still favor Facebook. In this article you will see how engagement can increase your likes as well as numerous other tips and tricks.
Scoop.it!
Your ultimate list of tips to increase your blog traffic - the same traffic strategies I used to turn Traffic Generation Café into a profitable blog.
Bill Gassett's insight:
A list of awesome tips by the super Anna Hoffman of traffic generation cafe on how to get more traffic to your blog. Take a look at this exceptional resource of little tid bits of info.
Scoop.it!
If you are reading this article, then you’ve already made up your mind – You want a tool that will allow you to easily manage your social accounts. You are somewhere in between deciding to join HootSuite or Buffer, and you just can’t make the final decision. This article has been written with a single …
Bill Gassett's insight:
Do you use social media site management tools are do you just randomly post at your own leisure throughout the day. I am often asked if their are social media tools that can post for you. Two such tools are Buffer and Hootsuite. Here is an in-depth analysis of the two social sharing platforms.
Scoop.it!
Blog post at How-to Social Media Graphics: Make Your Own Graphics! : Seen the value of a call-to-action on your Facebook Cover photo? Via AceConcierge
Bill Gassett's insight:
How you can add a call to action button on your Facebook page to increase interaction and visits.
Bart van Maanen's curator insight,
February 10, 2014 2:12 PM
Prima tip om met Pixlr een call-to-action-knop te maken op de omslagfoto van je pagina.
Scoop.it!
Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.
Bill Gassett's insight:
If you are a real estate agent and are not using Google Plus as a social media channel to grow your business then you are missing out on a golden opportunity. There is no better platform for a real estate agent to build their brand and business than on Google Plus. What most Realtors don't realize is that Google Plus integrates with Google search. Every Real Estate agent knows that online exposure is key to growing your business. There are millions of people who use the internet to search for property and ultimately find an agent.
Scoop.it!
Bill Gassett's insight:
Do you use Stumbleupon as a social media channel for your blog content? I do and have found it a good place as far as page views to my site. The big question is the bounce rate which can increase from people who just go from site to site and either choose a thumbs up or thumbs down without actually reading the articles.
Bill Gassett's comment,
February 9, 2014 7:32 AM
Lisa - have you ever tried a sponsored post and paid the 5 cents extra to make sure those that visit your page are staying there? That is what I would recommend for a post you want a little extra juice for.
Scoop.it!
When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that Via Neil Ferree
Bill Gassett's insight:
When promoting your content you have to understand your audience in order for your efforts to work best. Make sure you know who you are promoting to and why should they care.
Neil Ferree's curator insight,
February 6, 2014 2:36 PM
From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience. The information journey should lead the target customer through the sales cycle by taking Action. From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey. |
Scoop.it!
Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
Bill Gassett's insight:
If you are on Google Plus then you are bound to have heard of the great one known as Mark Traphagen. I like to call him the mayor of Google Plus. Mark always shares exceptional information that people can dig into. You will often be saying to yourself wow that is great info! Whether you are interested in learning more about Google authorship, general SEO or social media concepts, Mark is has always got the finger on the pulse of what is going on. In Mark's article he discusses how brands can use Google Plus, why a photo is worth a thousand words in social, and how brands can use Google Plus.
Scoop.it!
Here are 8 White Lies About Content Marketing you may believe: 1. Only publish your best work to YOUR blog. 2. Everyone Can & Should Be Writing Content. 3. Great Content Promotes Itself. 6. Long content/short content is best. Via Simply Friday, ChaeBae 888-554-0144
Bill Gassett's insight:
This is an excellent article about marketing your content. The article discusses some of the misconceptions that are spread on the internet about content creating and distribution.
Ally Greer's curator insight,
February 11, 2014 8:09 PM
If you read one thing about content marketing this week, make it this. An excellent roundup of BS things "experts" say about content, complete with hilarious videos and snarky rebuttals. (Get ready for a really meta sentence.) This piece on content marketing is excellent content marketing for Joel of Business Casual Copywriting. I will certainly be subscribing to his site. Preview: "Going Viral" is not a strategy. Content Strategists and Content Marketers are different. Guest blog. Know your limits/abilities. 
Marilyn Moran's comment,
March 1, 2014 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Marilyn Moran's comment,
March 2, 2014 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
Scoop.it!
Master connector Shelly Kramer shares the 12 Most Little Known Tricks to Use On LinkedIn. Via Rebekah Radice
Bill Gassett's insight:
Do you like to use Linkedin as part of your social media marketing strategy? I do as I have found some of Linkedin's features to help my reach tremendously. One of my favorites features is the Linkedin groups. There are bound to be some excellent groups in your niche. The Linkedin groups are great places to share your content and engage with others. What about some of Linkedin's other terrific features? Do you know what they are? Take a look at this article as there are some fantastic Linkedin tips!
Scoop.it!
Congratulations, you have created or are about to create a Google+ business page! Via Jaana Nyström
Bill Gassett's insight:
Are you using Google Plus for your business? If not you should be as i is the only social media platform that is integrated with search. Remember Google Plus is Google boy and girls. If you are new to Google plus I would concentrate on your personal profile and start engaging people. Once you have built up a decent size following then you can start working on your Google+ business page. Take a look at the guide here provided here which will give you some great tips on working with your Google Plus business page.
Jaana Nyström's curator insight,
February 14, 2014 6:45 AM
Tips for promoting your Google+ Business Page!
Scoop.it!
The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping... Via Vinita Mundara
Bill Gassett's insight:
Pinterest believe it or not is the #1 traffic source to my blog. Pinterest works really well if you have good visuals and content. The longevity of a pin is far greater than any of social platform as people can continue pinning in-perpetuity where as something shared in another social platform is likely to die off quickly. Take a look at how you can make Pinterest work for you.
Scoop.it!
A great Pin It button for Pinterest on your Wordpress site. I will take a look at what this plugin does and the configuration possibilites. It Rocks!
Bill Gassett's insight:
Do you have a Wordpress blog? Do you use Pinterest? If the answer to these questions is yes then you should get yourself a Pinterest pin it button that integrates right into your site for better social sharing! There is nothing better for engagement than to make it easy for someone visiting your blog to be able to pin your blog article over to Pinterest to read later! Pinterest is one of my top social media traffic sources and it can be for you too!
Kyle Hiscock's curator insight,
March 2, 2014 9:18 AM
Pinterest is an excellent website for personal use but also a great tool for business owners! If you have a website or blog, you should have a "PIN IT" button tool installed. It makes it extremely easy for Pinterest users to "PIN" your websites/blogs photos!
Scoop.it!
How do you figure out the money you spent on social media was worth it? Learn how to estimate your social media ROI with these dead simple ways.
Bill Gassett's insight:
Here is an excellent article about how to measure your return in social media across all of the networks that you use most. How do you measure if what you are posting is working? Is the social engagement there? Are you getting the social signals that you should be? Take a look at this excellent article about how to measure social engagement.
Scoop.it!
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Bill Gassett's insight:
Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!
Claudia Beggiato's curator insight,
February 11, 2014 7:15 AM
It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting
Scoop.it!
If you are wondering how to chalk out you first social media marketing strategy then here are 6 easy steps for you to give it a go-go.
Bill Gassett's insight:
Do you have a social media strategy for bringing more traffic to your site? Take a look at this excellent article that takes your though the ways of setting a strategy to reach your social media goals.
Scoop.it!
Use this tool to convert word documents into clean html.
Bill Gassett's insight:
Do you want to know how to convert a word document into clean HTML? This nifty tool will do it for you. This is perfect for those that receive guest blog posts that are in word format. Save yourself some time and easily convert a word doc into HTML so you can past right into your blog.
Scoop.it!
From A Former Apple Employee: Learn the real reason your iPhone battery dies so quickly and exactly what to do to fix it - guaranteed.
Bill Gassett's insight:
This is a fantastic article on how to preserve the battery life of your Iphone by making a few quick setting changes. If you are like me then you probably use your phone a lot through out the day to check in on your favorite social media networks. I find that by the end of the day my battery life is very low. These fixes will change your battery life so you don't have to be worried about losing one of your most essential tools for business!
Scoop.it!
I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. New content is frequently published to the blog. Weekly email newsletters are sent out with helpful information and tips, and [...]
Bill Gassett's insight:
I like this article because it matches my philosophy about posting content. Unless the content is worth reading I don't write it. Are you writing note worthy content that people like seeing?
|
There is no question that social media can be a major time suck when done right. There are many who think social media is about link dropping and never see any benefit because they never form any relationships who are within the platform using them daily.
If this is what you do then you will never be a social media winner. Social media can be something that can help your business when you commit the necessary time to do so.
In the article Carla explains how you should re-invest time into your social channels to really build relationships that come be a long term benefit. Focus on a few and don't spread yourself too thin.