Social Media Engagement
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Social Media Engagement
Take a look at some of the best social media articles for helping your business grow and creating meaningful online relationships. Want more online visibility through social media? You will find some great social media tips here.
Curated by Bill Gassett
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Using Google Plus As a Real Estate Agent

How and why to use Google+ as a real estate agent. Tips and advice on how you can use Google Plus properly and grow an excellent engaged following. | Why A Real Estate Agent Should Use Google+, Who to Follow on Google+ For Real Estate, Google Plus: A Real Estate Marketing Powerhouse, Why Real Estate Agents Need Google+, Why Google+ Matters for Real Estate Agents, How Can The Mortgage Industry Succeed On Google Plus, The Top Google+ Real Estate Community to Join, and Steps To Building a Killer Google+ Real Estate Following.

Bill Gassett's insight:

Have you heard about Google Plus as being a great social media channel for real estate agents? Maybe you have been using Facebook and keep telling yourself you need to join Google+ as well.


If this sounds like you I have got an excellent treat for you. I have put together a compilation of great articles on how a real estate agent can master Google+. These articles come from a wide range of sources. Each of the articles offers advice on how a Realtor cannot only use Google+ but also grow a following that will effectively increase online visibility.


The content marketing potential at Google+ is second to none when it comes to social media platforms. Stop wasting your time on Facebook. Use the power of Google+ to be found online and increase your real estate business.


Take a look at this excellent compilation of articles to master Google Plus - you will not be disappointed!

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How to Build a Google Plus Real Estate following

How to Build a Google Plus Real Estate following | Social Media Engagement | Scoop.it
If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things.
Bill Gassett's insight:

Are you a real estate agent looking to build a following on Google Plus or any business for that matter? You have probably noticed how some people absolutely crush it on social media while other languish with no activity. Why is that? How do these people do it?


In the article I will share all of my best tips to build an engaged audience for Google+ as a Realtor. You will see what works and what doesn't so that you will actually have people conversing with you on this popular social media network. Some of the tips are simple while others you probably have not considered.


What are you waiting for! Get onto Google Plus and start using this popular social media network for business!

Bill Gassett's comment, September 24, 2014 7:58 PM
Thanks for sharing the Google+ real estate tips Kyle!
Shirley Pittenger's curator insight, September 25, 2014 8:23 PM

Great tips and reminders on the importance of being social on social media!

Bill Gassett's comment, September 27, 2014 9:41 AM
Thanks for sharing my Google Plus advice Shirley!
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How to promote a Google+ Business Page

How to promote a Google+ Business Page | Social Media Engagement | Scoop.it

Congratulations, you have created or are about to create a Google+ business page!
On Google+ a page can follow anyone, also personal profiles. A page can join communities and create them, too.  A page can +mention anyone, send private messages and engage just like a personal profile: Very different from Facebook.
See the helpful links at the end of this article!

For your page promotion to succeed, keep these five steps in mind:

★ Post good content, not only your own ads
★ Engage with others on comments
★ Share their posts and add your thoughts
★ Join communities
★ Don't spam communities, don't just drop links


Via Jaana Nyström
Bill Gassett's insight:

Are you using Google Plus for your business? If not you should be as i is the only social media platform that is integrated with search. Remember Google Plus is Google boy and girls.


If you are new to Google plus I would concentrate on your personal profile and start engaging people. Once you have built up a decent size following then you can start working on your Google+ business page.


Take a look at the guide here provided here which will give you some great tips on working with your Google Plus business page.

Jaana Nyström's curator insight, February 14, 2014 6:45 AM

Tips for promoting your Google+ Business Page!

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Social Media Engagement | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Bill Gassett's insight:

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!

Claudia Beggiato's curator insight, February 11, 2014 7:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting

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Who in Real Estate Has Influence on Google Plus

Who in Real Estate Has Influence on Google Plus | Social Media Engagement | Scoop.it
Google Plus is a great social media network for real estate industry professionals to interact and share great content! Here are 25 of the best to follow!
Bill Gassett's insight:

Are you in the real estate industry or just have an interest in following some of the best real estate content around? If so then you need to check out this amazing resource that has been put together by @Kyle Hiscock on who you should be following on Google Plus for real estate. Not only does the article give suggestions on who to follow but also provides an example of each of their work.These are some of the best real estate bloggers who share great content weekly on their profiles and in some of the more powerful real estate communities on this social channel.


This resource is also jam packed with great information about using Google Plus properly as well. Whether you are in real estate or not you will get something out of this article. Best of all you will have some additional people to add to your circles who share content worth reading!

Bill Gassett's comment, October 7, 2014 4:17 PM
My Pleasure Kyle! What a great guide for anyone wishing to connect with top real estate professionals on Google Plus!
Neil Ferree's comment, October 8, 2014 11:09 AM
A nice crop of real estate pros on Google+ @Bill Gassett many of which I already have in my R.E. Circle so that's cool and @Marianne Lalonde probably does too!
Bill Gassett's comment, October 8, 2014 11:11 AM
I am not too surprised @Neil Ferree as many of these people are super visible.
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Why Your Brand Shouldn't Fear Using Google Authorship

Why Your Brand Shouldn't Fear Using Google Authorship | Social Media Engagement | Scoop.it
Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
Bill Gassett's insight:

If you are on Google Plus then you are bound to have heard of the great one known as Mark Traphagen. I like to call him the mayor of Google Plus. Mark always shares exceptional information that people can dig into. You will often be saying to yourself wow that is great info!


Whether you are interested in learning more about Google authorship, general SEO or social media concepts, Mark is has always got the finger on the pulse of what is going on.


In Mark's article he discusses how brands can use Google Plus, why a  photo is worth a thousand words in social, and how brands can use Google Plus.

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Why Google Plus is The Best Real Estate Social Media Channel

Why Google Plus is The Best Real Estate Social Media Channel | Social Media Engagement | Scoop.it

 Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.

Bill Gassett's insight:

If you are a real estate agent and are not using Google Plus as a social media channel to grow your business then you are missing out on a golden opportunity. There is no better platform for a real estate agent to build their brand and business than on Google Plus. What most Realtors don't realize is that Google Plus integrates with Google search. Every Real Estate agent knows that online exposure is key to growing your business. There are millions of people who use the internet to search for property and ultimately find an agent.

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