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Here are 8 White Lies About Content Marketing you may believe:
1. Only publish your best work to YOUR blog.
2. Everyone Can & Should Be Writing Content.
3. Great Content Promotes Itself.
4. Content Marketing & Content Strategy Are The Same Thing.
5. One or two great posts will make all the difference.
6. Long content/short content is best.
7. More content is better than less.
8. Content marketing is the new link building.
Great post that explains each of these "little white lies" about content marketing and curation.
Via Simply Friday, ChaeBae 888-554-0144
If you read one thing about content marketing this week, make it this. An excellent roundup of BS things "experts" say about content, complete with hilarious videos and snarky rebuttals.
(Get ready for a really meta sentence.)
This piece on content marketing is excellent content marketing for Joel of Business Casual Copywriting. I will certainly be subscribing to his site.
Preview:
"Going Viral" is not a strategy.
Content Strategists and Content Marketers are different.
Guest blog.
Know your limits/abilities.