Social Media Engagement
3.2K views | +0 today
Follow
Social Media Engagement
Take a look at some of the best social media articles for helping your business grow and creating meaningful online relationships. Want more online visibility through social media? You will find some great social media tips here.
Curated by Bill Gassett
Your new post is loading...
Your new post is loading...
Scooped by Bill Gassett
Scoop.it!

10 Pinterest Marketing Myths Debunked

10 Pinterest Marketing Myths Debunked | Social Media Engagement | Scoop.it

Pinterest has changed in recent years & a lot of people still believe certain myths. Here are 11 common Pinterest marketing myths with expert insights.

Bill Gassett's insight:

When it comes to Pinterest there are probably more misconceptions than any other social media channel! Most people think Pinterest is just for woman who want to pin their latest fashion apparel. That is so WRONG!


In fact Pinterest is one of the best places to get traffic to your content. If you write with quality in mind and can use a free graphic creation tools you will be in business.


How do I know? This will probably surprise you but Pinterest is the #1 traffic source to my Massachusetts real estate blog and it is not even close! I get eight to ten times the traffic of the next closest social media site and I am active in all of them!


So how do you succeed in Pinterest? The answer is simple read this awesome article from Brian Lang at the The Small Business Idea Blog.


Brian has some fantastic input from @Ann Smarty

and Anna Bennett. Here are some things you probably do not know - pinterest hash tags are worthless and could potentially end up hurting your visibility within the site.


Pinterest now has an algorithm which helps more content float to the surface - what I mean by that is you could post something in the morning and it may get picked up in the afternoon but some folks. Pinterest now displays content they think you may find interesting.


These are just two quick examples! Take a look at the article and you are bound to learn a few things you did not know!

Braden O'Neill's curator insight, November 18, 2015 7:30 PM

Pinterest is one of those hidden gold mines when it comes to online lead generation. And for real estate agents, this platform can be especially beneficial. One of the top content types on Pinterest revolves around home design! But there are many stumbling blocks...most of which are in your own head. Here is a quality infographic shared by Bill Gassett to help you change your mind. 

Scooped by Bill Gassett
Scoop.it!

Tips to Master Pinterest

Tips to Master Pinterest | Social Media Engagement | Scoop.it
Bill Gassett's insight:

While this article speaks to real estate agents the advice contained in the articles can really be applied to just about any business that would like to use Pinterest as a traffic source to their blog.


In the article you will see references to numerous articles that provide advice on how to use Pinterest whether you are are a beginner or a more advanced user.


Use these tips to master Pinterest to drive massive amounts of people visiting your site. Pinterest is perfect for those in the real estate industry as well as any other with a visual aspect.

Kyle Hiscock's comment, February 3, 2015 12:35 PM
Awesome tips for Pinterest and real estate @Bill Gassett! Thanks as always for sharing your expertise!
Bill Gassett's comment, February 3, 2015 3:01 PM
Thanks much for sharing the Pinterest tips @Kyle Hiscock!
Kyle Hiscock's comment, February 3, 2015 3:21 PM
Not a problem @Bill Gassett, great stuff!
Scooped by Bill Gassett
Scoop.it!

How Real Estate Agents Can Use Pinterest For Social Media Exposure

How Real Estate Agents Can Use Pinterest For Social Media Exposure | Social Media Engagement | Scoop.it
How to use Pinterest for real estate social media exposure. If you are a Realtor using Pinterest can drive massive traffic to your site.
Bill Gassett's insight:

Are you a real estate agent who has a blog? Are you using Pinterest as part of your social media marketing strategy? If not you are missing out on a fantastic opportunity to acquire great traffic within your own niche.


Pinterest is one of the best platforms for driving traffic back to your blog. Real Estate is a very visual business. Pinterest is a very visual social channel. They work together like peanut butter and jelly!


Whether you are just starting out using Pinterest or are an advanced user the article gives some great tips on how to use Pinterest to it's maximum potential. In fact the tips don't just apply to the real estate industry but anyone who want to take a go at Pinterest!

No comment yet.
Scooped by Bill Gassett
Scoop.it!

Add A Pinterest Pin It Button for Your Wordpress Blog

Add A Pinterest Pin It Button for Your Wordpress Blog | Social Media Engagement | Scoop.it
A great Pin It button for Pinterest on your Wordpress site. I will take a look at what this plugin does and the configuration possibilites. It Rocks!
Bill Gassett's insight:

Do you have a Wordpress blog? Do you use Pinterest? If the answer to these questions is yes then you should get yourself a Pinterest pin it button that integrates right into your site for better social sharing! There is nothing better for engagement than to make it easy for someone visiting your blog to be able to pin your blog article over to Pinterest to read later! Pinterest is one of my top social media traffic sources and it can be for you too!

Kyle Hiscock's curator insight, March 2, 2014 9:18 AM

Pinterest is an excellent website for personal use but also a great tool for business owners!  If you have a website or blog, you should have a "PIN IT" button tool installed.  It makes it extremely easy for Pinterest users to "PIN" your websites/blogs photos!  

Scooped by Bill Gassett
Scoop.it!

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Social Media Engagement | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
Bill Gassett's insight:

Pinterest is a fantastic platform to draw more traffic to your website or blog. See how you can use Pinterest group boards to maximize your Pinterest efforts.

No comment yet.
Rescooped by Bill Gassett from Real Estate Articles Worth Reading
Scoop.it!

What Every Real Estate Agent Needs to Know About Pinterest

What Every Real Estate Agent Needs to Know About Pinterest | Social Media Engagement | Scoop.it
Pinterest. Perhaps you’ve heard of it, perhaps you haven’t. Either way, it can no longer be ignored. As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media work belt.
Bill Gassett's insight:

How a Real Estate agent can use Pinterest to drive traffic to their website and increase the chances they will be found online. See how to use Pinterest boards for real estate properly.

Bill Gassett's curator insight, January 22, 2014 1:08 PM

If you are in the real estate industry one of the best social media sites for driving visitors to your website is Pinterest. Find out what you need to know about Pinterest to help your real estate business. See what you should pin to your account and some of the other Pinterest tips that can help your online visibilty.

Rescooped by Bill Gassett from Digitization - The new MANTRA!
Scoop.it!

Leverage Pinterest for Your Business and SEO

Leverage Pinterest for Your Business and SEO | Social Media Engagement | Scoop.it
The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping...

Via Vinita Mundara
Bill Gassett's insight:

Pinterest believe it or not is the #1 traffic source to my blog. Pinterest works really well if you have good visuals and content. The longevity of a pin is far greater than any of social platform as people can continue pinning in-perpetuity where as something shared in another social platform is likely to die off quickly.  Take a look at how you can make Pinterest work for you.

Vinita Mundara's comment, October 13, 2013 10:16 PM
Hey Carlos, That is ok :) Cheers!
Scooped by Bill Gassett
Scoop.it!

37 Pinterest Board Name Ideas For More Clicks, Pins & Followers

37 Pinterest Board Name Ideas For More Clicks, Pins & Followers | Social Media Engagement | Scoop.it
Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!
Bill Gassett's insight:

Are you using Pinterest for your business? If not you are really missing out on a tremendous opportunity to bring traffic to your blog. When done properly by creating great visuals Pinerest can be a gold mine for increasing your online visibility!


Do you want to learn how you can become a Pinterest ninja? Take a look at this awesome guide created by @Rebekah Radice who gives you a blueprint to achieving more clicks, pins and followers.


I read the article from top to bottom and it is jam packed with excellent tips. Rebekah was kind enough to share some specific examples of others who use Pinterest well. I was fortunate that my profile was included: https://www.pinterest.com/massrealty/

My boards are essentially all about real estate with a touch of social media mixed in.


Rebekah is spot on when she provides her data about pin size. The graphics are one of the most important concepts of success on Pinterest. Her tips on board names cannot be under emphasized.


Take a look at this great Pinterest article and I guarantee you will learn something you didn't already know!

No comment yet.
Scooped by Bill Gassett
Scoop.it!

Pinterest: The Perfect Tool for Real Estate Marketing

Pinterest: The Perfect Tool for Real Estate Marketing | Social Media Engagement | Scoop.it
Learn how to enhance your real estate marketing with Pinterest boards and pins
Bill Gassett's insight:

If you are not using Pinterest as part of your social media marketing strategy then you are missing the boat on getting some serious traffic to your website or blog. Whether you are in the real estate industry or any other business for that matter Pinterest is the perfect vehicle for bringing a new set of eyes to your content.


Pinterest works perfectly for real estate. If you are talented enough to write well and can create some decent graphics you will see a huge spike in those who will come to your site.


In the article you will learn some of the best Pinterest tips for real estate including how to use proper descriptions, creating hashtags, applying for "rich pins", getting a "pin it" button on your website, using group board and much more!

Kathy Rester Fisher's curator insight, September 3, 2014 4:34 PM

Pinterest NOT just for recipes and crafts!

ScottsdaleHomesoldfast's comment, September 20, 2014 11:44 PM
While searching for the best marketing technique in real estate, I took a commercial real estate class from a lady once who's mantra was, "All real estate is microeconomic." The four P's of marketing apply in real estate too. Placement, Price, Product, Promotion. I had a marketing prof who included a fifth P, which was Person. All of those P's must be in alignment for any marketing strategy to work as intended. Consider who your person is; create the appropriate promotion; put it in a place they will notice it; advertise the desired price and for the desired product. The appropriate and effective marketing mix will be "microeconomic" or geographic specific, more appropriately. I would love to hear your views on this?
Bill Gassett's comment, September 21, 2014 7:54 AM
I do agree with most of that statement!
Rescooped by Bill Gassett from MarketingHits
Scoop.it!

10 Must-Know Tips to Leverage Pinterest for Your Business

10 Must-Know Tips to Leverage Pinterest for Your Business | Social Media Engagement | Scoop.it
Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses’ content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted Twitter and has more than 70 million users.

Via Brian Yanish - MarketingHits.com
Bill Gassett's insight:

Do you use Pinterest for your business? if not why not? If you have this pre-conceived notion that it is a bunch of house wives pinning curtains and pocketbooks you are WRONG!


Pinterest is in fact the #1 traffic source to my real estate blog. After you get your feet wet by using Pinterest I would suggest doing a couple of things that will really increase the potential for user interest and engagement.


These include adding a "pin it" button right onto the images on your plugin. There are a few Wordpress plugins out there that will do this for you.


I would also apply for "rich pins" which add schema meta data to all of your posts making them look awesome.

Bill Gassett's comment, February 25, 2014 10:43 PM
Thanks for sharing!
Scooped by Bill Gassett
Scoop.it!

3 Unique Ways to Use Pinterest for Business

3 Unique Ways to Use Pinterest for Business | Social Media Engagement | Scoop.it
Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
Bill Gassett's insight:

How to use Pinterest to grow your business!

No comment yet.
Scooped by Bill Gassett
Scoop.it!

Top 40 Best Boards to Follow on Pinterest

Top 40 Best Boards to Follow on Pinterest | Social Media Engagement | Scoop.it
Blog post at Rebekah Radice : Whether you are a newbie or an active user, finding who to follow on Pinterest can be difficult. From your favorite personal topics to your[..]
Bill Gassett's insight:

Are you a fan of Pinterest? Take a look at some of the best people to follow on Pinterest. These folks share great content and know how to use their boards properly!

No comment yet.
Rescooped by Bill Gassett from Curation Revolution
Scoop.it!

More Pinterest Followers With Pinwoot

More Pinterest Followers With Pinwoot | Social Media Engagement | Scoop.it
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot

Via Martin (Marty) Smith
Bill Gassett's insight:

How to get more Pinterest followers using Pinwoot.

Martin (Marty) Smith's curator insight, January 19, 2014 11:15 AM

Cool tool shared on G+ by Tom George of Internet Billboards. 

Rescooped by Bill Gassett from US Real Estate Stars
Scoop.it!

10 Strategic Ways to Optimize Your Pinterest Page - Infographic | Jeffbullas's Blog

10 Strategic Ways to Optimize Your Pinterest Page - Infographic | Jeffbullas's Blog | Social Media Engagement | Scoop.it
ComScore has just reported that Pinterest has penetrated the top 50 list of most visited sites in the USA.. Pinterest is a solid choice for attracting more traffic, leads and customers to your business.

Via Rich Cederberg
Bill Gassett's insight:

Pinterest is a really great site to drive traffic to your blog. See how you can optimize to make sure you are getting the most from Pinterest.

No comment yet.