Marketing: Digital, CPG, B2B
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2014 NBA Social Media Awards Social Rookie Award Nominee: Mason Plumlee. Check out NBA.com/sma for more on Mason Plumlee and the other 2014 NBA Social Media Award winners and nominees. About...
Gina Tucker:

Great video! 

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Tech Times E-cigeratte marketing robust as vendors pack more flavor options on the shelves Tech Times A study of the e-cigarette market in 2012 and between December 2013 and January 2014 reveals that marketing of electronic smoking device is going...
Gina Tucker:
Looks like a great article!
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Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Source: socialmediatoday.com

Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated: just like in ancient Rome, all your social media roads should lead to the center of your online presence, aka your website (as a matter of fact, I was highlighting it myself in a talk last week).

As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).

With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy:

- small businesses are often finding it difficult to... Continue reading →
Gina Tucker:

Don't lose track of your content. Create a hub, and others are more likely to share it! 

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Refrain from posting pictures, videos, and comments on your social media channels (both personal and professional) if you have had a few alcoholic beverages. Although this may seem like common sense, some ...
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As content marketing becomes a corporate staple, brands need to be paying more attention to curation and quality. These are two ways that brands can stay ahead of the content pack.
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Ally Greer's curator insight, June 10, 2014 7:21 PM

Some more affirmation that curation & quality content are the future of marketing.

Social media as a selling tool is on the rise. Many sales reps are scrambling to catch up with the top performing early adopters of social selling. But social selling success requires the appropriate planning and laying the right groundwork.
Gina Tucker:

Let social media aid your sales strategy!

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Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming. (The First Step to a Great Personal Brand? A Distinct Look.
Gina Tucker:

Is your personal brand the same as everyone else's personal brand? Here are some quick tips to STAND OUT online. 

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Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
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If there are two things that small business owners universally need more of, it’s time and money. So when the question of bringing in more helping hands arises, it’s very important to think...
Gina Tucker:

Social media is the best way to get your brand in front of MILLIONS of prospective customers. Hiring a social media manager is an investment that pays for itself. 

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Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads....
Gina Tucker:

Social media is a cheap, easy, fast way to convert leads to customers! Great for small business. 

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There's a lot you can do in terms of SEO without getting too technical. But there's so much more you can do with some technical seo knowledge.
Gina Tucker:

You can't be good at SEO if you don't know how it works. All SEO professionals should understand basic HTML, analytics, and excel, among other things. 

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The Complete Beginner's Guide to SEO
Huffington Post
... to defy explanation for lots of folks.
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LA Times hires freelancer as new arts and culture blogger LA Observed The LAT announced in the newsroom Tuesday that Carolina Miranda, who has reported for Time magazine, written for arts and architecture publications and contributed to KCRW and...
Gina Tucker:

This is a great blog post. I recommend bloggers that read social media to take a look. 

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It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog.
A team of people.
Gina Tucker:

I love how accurate this post is about blogging! 

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Super Voice -- The power to reach millions at the same time Learn more about the Marketing Velocity Superheros: http://cs.co/6054cuGa.
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Your Personal Brand Extends to the Environment You Create Entrepreneur The following is the third article in the series, "Living Your Personal Brand," in which marketing master Jim Joseph discusses practical ways to build your brand daily and use...
Gina Tucker:

In terms of social media, you are the center of your environment. Environment can be a social network, a group within that network, your followers, whatever you determine. 

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How to approach SEO research and planning
Econsultancy (blog)
SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition.
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Consider this: how exactly do you behave when you are at a baseball game compared to your presence at a luncheon with state heads (if ever you had such an opportunity)? In the former setting, you’d ideally be yourself.
Gina Tucker:

this is a great read for anyone blogging about social media! 

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What is one piece of advice you'd give recent college grads about building a strong personal brand, even with limited work experience?
Gina Tucker:

Graduating from college is the key time to be putting your personal brand out there. Everyone is looking: your fellow graduates, potential employers, former colleagues, ex-girlfriends, everyone! Make them jealous, make them proud, make them impressed. Portray yourself as a smart, successful graduate, and be treated as such. 

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Blog post at Rebekah Radice : When things go sideways on social media – and they will – it’s how you respond that matters.
Gina Tucker:

Don't let a social media blunder affect your internet brand. There are easy ways to repair it! 

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Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.
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Ally Greer's curator insight, May 30, 2014 8:31 PM

Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.

NOTRE DAME SCHOOL's curator insight, May 31, 2014 9:06 AM

Be brave and do it yourself!

Social selling growth stems from content. Share that content beyond what you THINK is a comfortable amount. We did this, and 3X our leads in 30 days!
Gina Tucker:

Sharing content creates leads!

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Is this the dawn of a new era in sales? Yes is the answer in short. This is the era of social selling. What is social selling? Most sales are social, but in this sense social selling is sales that originate from online social media.
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Engagement and active usage on Facebook are down, while relative newcomers—Instagram, Pinterest and Tumblr—are seeing gains. Are the signs pointing to a demise of the social networking giant? Probably not.
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