"Markets constantly change, which calls for changes in your marketing and B2B lead generation as well. So, how does personal branding help you along your work?"
Scoop.it!
Marc Rougier's insight:
Belinda Summers explores how Personal Branding helps also in B2B marketing.
"It is important to establish a personality, a human identity, for our brands. And we should start with ourselves."
Bottom line: personal branding is not only useful to your own career. It's also an asset for your business.
In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up on to see and learn more about who you really are. Pay attention to the details and share what you know- your network might just need what your company is selling.