How can you stand out from the crowd as an entrepreneur or small business owner? Develop your credibility and visibility, and that of your company, by establishing yourself as a well-respected thought leader in your niche.
Scoop.it!
Marc Rougier's insight:
Denise Brosseau's 6 steps:
- Foster Approachability and Be “Of Service” to Others
- Listen to Learn
- Join Your Ecosystem (even if it means collaborating with your competitors)
- Become Discoverable
- Share Openly
- Think Relay, Not Sprint
Super relevant. When I talk to clients or businesses, one of the biggest problems seems to accept #3 above. Demonstrating thought leadership today implies a shift in the old communication paradigm. Thanks Denise for highlighting it.
Thanks also for mentioning Scoop.it alongside Twitter and LinkedIn as a place to follow great Thought Leaders!
Being a thought leader starts with your personal brand and all the aspects that go with it. Be relevant, remarkable in your niche and add value to those around you.
Muy interesante y muy de acuerdo: El valor añadido y la diferenciación para un emprendedor o pequeña empresa pasa por desarrollar credibilidad y visibilidad mediante un posicionamiento como líder de opinión en nuestra área.