Scoop.it!
Being a thought leader has always been a priority for businesses, but not particularly easy to become. Even if a brand is incredibly innovative, creative and effective, it won’t grow if it’s not being proactive. With the importance of online presence increasing, brands must find different ways to engage with their audience and to present new ideas to. One easy method to developing and succeeding in thought leadership is, simply, content curation.
Guillaume Decugis's insight:
Tina Dzurisin explains not only why content curation is a good way to develop thought leadership for a brand or an individual but also how to do it.
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