Scoop.it!
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.
Guillaume Decugis's insight:
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
If it's not then you're probably better off focusing your content strategy on generating leads and direct returns.
And it's ok by the way.