Future Of Advertising

Learn six helpful tips and tools to help your marketing strategy take advantage of Facebook advertising with FBX (Facebook Exchange).

Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.

By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion.How much of that will be considered "well spent"?

Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.

Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertising.

Just this past October yours truly wrote a piece entitled Mobile Marketing - The Elephant In The Room For Marketers. As I wrote then and still believe today "The fact of the matter is that mobile marketing – despite all its continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

.

Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.

Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.

I think I just proved that Facebook is roughly 100 times more efficient than primetime TV at spreading advertising messages. Now I’m trying to figure out why almost no one in adland cares...

Despite meeting analysts’ operating earnings estimates of 12 cents a share, Facebook shares were hammered Thursday, falling more than 10% in after-hours trading. Here’s why.

Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them.

Some pretty shocking stats about the effectiveness of display advertising.

Number of daily Google searches from mobile devices is set to surpass searches from PCs and laptops by next year."

Gentlemen may prefer blondes, but advertisers like iPads.

Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there's a problem: many of their messages don't get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they’re contextual and have quality content.

One of the themes that came up repeatedly during the conference call for Google's second quarter earnings was mobile advertising.

 

“The good news is, we’re seeing phenomenal growth in mobile queries across the board,” Arora said. “Mobile is right now where search was in 1999.”