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Scooped by
Alex Butler
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Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on the back of newer, more targeted ad formats like Sponsored Stores and mobile ads.
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Alex Butler
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A recent AdAge survey posed the question – “What do you use Facebook ads for?” The answer was most certainly not to generate sales leads; an answer that came in next to last place.
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Alex Butler
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Four agency stars look back at their work on the candy brands being honored at Cannes...
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Alex Butler
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The CIA has reached out to shops to evaluate whether they may be suited for working with the organization down the road on its recruitment ad campaigns.
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Alex Butler
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Social Video Advertising - Why You Should Care. In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate the importance of videos in the social media sphere today.
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Alex Butler
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Mobile advertising firm Millennial Media this morning released its 'Mobile Mix' report covering its findings for the first quarter of this year. The report looks at trends in ad impressions ...
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Alex Butler
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What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO.
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Alex Butler
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When you go shopping for fashion, it's always good to get a second opinion.
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Alex Butler
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Long criticized for hanging onto the Mad Men era of advertising for far too long, ad agencies are steadily moving into the Internet age, according to data released today by Advertising Age.
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Alex Butler
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Adobe Finds Search Remains Biggest Driver of Advertising Spend While Social and Mobile Maintain Growth. Findings Based on Data from Adobe Digital Index
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Alex Butler
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That's the question an initiative called Making Measurement Make Sense -- or 3Ms -- is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyone actually saw it.
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Alex Butler
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My interview on the rather good Clever Peeps advertising and marketing blog, worth a look just to laugh at my hat :-)
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Alex Butler
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The iconic image of Don Draper in a sleek suit, martini in one hand, ad campaign in the other, will return to TV screens around the world when the fifth series of Mad Men airs at the end of the month. But for America's real-life Drapers, the advertising executives of Madison Avenue, their jobs may soon be a thing of the past.
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Infographics on How and Where did Google makes most Revenue of $37.9 Billion Profit Case Study from Google Advertising in Finance & Insurance related keyword...
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Alex Butler
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Join us as we write the book on the future of advertising,
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Alex Butler
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As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing. According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined...
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Alex Butler
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Swapping 140-character messages is big business. After a long road to monetization, Twitter may now be on track to rake in $1 billion in 2014, far earlier than analysts have predicted.
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Alex Butler
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Websites are required by law to explain what cookies are, but will consumers opt to have their data tracked? The ad industry hopes so.
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Alex Butler
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While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.
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Alex Butler
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As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.
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Alex Butler
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For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peers.
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Alex Butler
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Considering the staggering amount of actual filth on the Internet, what's truly shocking is that people get so worked up about marketing campaigns that dare to be a little bit salacious.
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Alex Butler
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A look at Open Advertising, a new initiative fighting the negative connotations of the ad business.
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Alex Butler
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When you go shopping for groceries, do you prefer an array of local specialty stores (the butcher, the baker, the greengrocer and the fishmonger)? Or would you rather visit a full-service market for one-stop shopping?
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Alex Butler
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For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” (Source: Search Engine Land). Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov).
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