Many conservative commentators -- and even some liberal wags -- have complained about how mushy the Occupy Wall Street movement can seem. ("What are their specific demands?" Or: "They have way too many weird and specific demands!") But I think what's remarkable about the movement -- and is a huge part of the reason it's gained traction so quickly -- is that "Occupy" has turned out to be an incredibly powerful and extensible brand. From Occupy Together as a general rubric for protests beyond Wall Street, to the slew of city-specific protests (Occupy San Francisco, Occupy DC, Occupy London, etc.), the notion of Occupy clearly resonates.
Ad Age asked our editorial partner Trendrr, the social-media monitoring firm, to look at Occupy specifically on Twitter. What you see in the chart below reflects a roll-up of 35 terms associated with the movement, from #occupywallstreet to #occupylondon to #O15, the designated hashtag for the Oct. 15 global Occupy protests.
Did you know that 81% of users of the web’s top properties live outside the U.S.? That China added more Internet users in three years than exist in the entire United States? That Israelis spend more hours on social networks than citizens of any other country? Or that Nigeria is adding more Internet users every year than every country save China or India?
These are just some of the many stats Mary Meeker revealed during her highly-anticipated presentation at the Web 2.0 Summit in San Francisco. Meeker, who recently left Goldman Sachs for KPCB, is famous for her presentations on the Internet trends and the future of web. In 2010 she spoke of the unprecedented rise of iOS. In 2009 she spoke of how the mobile web is taking over the world.
Among the highlights of Meeker’s presentation:
Mobile search has grown fourfold in the last few years. Mobile is growing faster than ever but still has huge upside. Natural user interfaces and touchscreens are defining this decade. E-commerce, especially mobile commerce, are on the rise. The pace of innovation in Silicon Valley right now is unprecedented.
If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about ... advertising!
There are definitely things about advertising that drive us crazy: the constant interruption, the obtrusive pop-ups, the stock photos of happy models, all the direct mail, etc. We've captured our top 10 annoyances in the slideshow
When Google founders Larry Page and Sergey Brin roller bladed onto a New York stage in September 2008 to launch the first Android phone—the HTC-manufactured G1— some believed Google’s long-awaited “iPhone killer” had finally arrived.
While social networks amass huge audiences and are the most dynamic sector in digital advertising, they tend not to bring in revenues to match. Luckily for brands, that’s beginning to change—and we have the four reasons why.
Dr Pepper has just launched a new diet drink aimed at men, called Dr Pepper Ten. Because dudes apparently "don't drink diet", the brand is aggressively pushing the line that this is a soda for real men, with "no women allowed" There is a mucho macho TV spot and a Facebook app that blocks women and boasts such manly content as a top 10 list of "Man'Ments". Inevitably, there are people who have taken offence at these testosterone-heavy sales tactics. The Dr Pepper Facebook page has turned into a (hastily moderated) standoff between the offended and the amused. One comment reads: "I AM NOT A MAN AND WILL DRINK THIS. MU HAHAHAHA." Another states: "You need to re-evaluate your marketing campaign. You're right, Dr Pepper is not for women, I certainly will NEVER buy it again." Please. Calm down and turn caps-lock off. It is just an ad.
Google’s core business, search advertising, seems so far to have weathered the economic doldrums that have hurt other sites and publications relying on ads.
IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are...
Around the world, in places near and far, social media gurus are gathering in secret Starbucks locations they've discovered on Foursquare, engaging in one of the most important debates of our time. A discussion so profound, it threatens the very social frameworks we all hold dear -- should brands have a single global Facebook page or multiple, local market Facebook pages? What are Facebook's big f8 announcements likely to mean for this debate?
Historical data on the question is clear. According to Syncapse research, local Facebook pages drive 36% higher engagement than does a single global page. The question is… why?
Unlike some Web-based phenoms, the location check-in service Foursquare has an obvious potential business model: local ads based on your geographic location, perhaps coupled with inferred interests from your previous check-ins.
The fight between brands and those regulatory machines continue. The political sphere is ready to challenge and tighten its grip on the advertising industry, specifically those "junk" food brands and foods generally consumed by younger Americans, before looking at all the facts. It's election season, and facts or not, the powers-that-be want to send a message to voters so they can continue to be in power.
There has been a debate going on about whether or not advertising has played a part in manipulating the buying habits of children and adults, causing them to only buy unhealthy foods and therefore spreading this obesity epidemic through unknowing America. If only the advertising industry knew what they were doing — this whole thing could have been avoided!
One of the largest advertisers in the country spends tens of millions of dollars a year on Yahoo just on branding campaigns – and they would spend more if they could. They probably should be spending more buying audiences across the web while improving their campaign on Yahoo against all of their marketing objectives. The "math" of audience buying isn't just about performance. The best companies have flexible algorithms that drive branding and help reach new audiences while gleaning actionable intelligence.
'Internet intellectuals' spray references to Gutenberg willy-nilly but forget to do any critical thinking, according to a review of Jeff Jarvis's new book.
Related to the television program or commercials, approximately 30 percent of people research information about the program while watching television. In regards to seeking out product information, about 20 percent will look online for more info about a product seen during a commercial or a product placement in a television program. Finally, 13 percent of Americans look up coupons or deals related to a commercial on their smartphone or tablet. Women were more likely to research information around coupons and deals while men were more likely to check up on products as well as read extended information about the television program.
agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops. But only if they are prepared to lead.
The study’s findings point to four key challenges that CMOs everywhere are confronting:
The explosion of data - 90% of the world’s data today has been created in the last two years alone. The rise of social media - 56% of CMOs view social media as a key engagement channel Channel and device choices - The growing number of new marketing channels and devices, from smart phones to tablets, is quickly becoming a priority for CMOs. Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace.
Rivalry and competition have always been major driving forces behind effective advertising. It’s fundamental: outsell those who offer the same products and services you do and you’ve got it made. It’s hard to feel loyalty to a brand when you have no choice in the matter. If there is only one cable service in your area, you likely feel unhappy and trapped by it. Add in the option to choose someone else and suddenly you create brand loyalty. It comes as no surprise, then, that through the ages of advertising many campaigns have been based on a theme of one-upmanship. Some are classy, some are crass, and some are just a little confusing.
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it's an area to watch in the coming years.
In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now, ...
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