If you’re looking to cultivate loyalty and create brand ambassadors, why not start by leveraging your own army of employees?
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Jessica Kelly's curator insight,
August 25, 2014 2:12 PM
Clear and concise, this, from garnering management support to tracking metrics. |
The Learning Factor's curator insight,
May 19, 2013 5:00 PM
Great leadership is built around trust. How truthful CEO communication can build better team alignment and productivity at your company.
John Michel's curator insight,
June 16, 2013 9:30 PM
Recent management studies support the idea that workers respond best not to cheerleading or a continuous stream of happy talk, but to evidence of a strong connection between words and deeds. Employees are much more likely to trust their immediate supervisors than top corporate executives, according to global consulting firm Blessing White. Why? Because employees can match what managers say with what they do. That’s more difficult to do given the layers of management that may separate them from top leaders, which makes it imperative that top leaders spell out specific actions the company will take, explain why, and offer proof that such actions have been taken. |
So get started now! By developing an organizational culture designed to attract and reward employee brand advocates, you’ll soon see what an asset engaged employees can be!