I didn't really Almost every company as we know it has specialist organizations to support its business priorities.Organizations such as Finance, HR, IT and Marketing have been in existence for as long as we can
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SocBiz Employee Engagement
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![Relationship Economics: How Social is Transforming the World of Work [INFOGRAPHIC] | SocBiz Employee Engagement | Scoop.it](https://img.scoop.it/y6Rbro6VbZHOerrWQIApYjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The one thing that I’ve learned to appreciate about social media has little to do with technology. Social networks and platforms aside, it is the democratization of media and the ability for everyday
Brian Fanzo's insight:
At socially-engaged companies, we also found that employees are, in fact, empowered to engage. Among socially engaged companies, 50% of executives are more likely to encourage employee use of professional social media. 
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Brands come and brands go. We've seen the business cycle get shorter and shorter in past decades (Facebook's 10-year reign seems like a lifetime) and it makes it harder and harder to carve out a lasting niche for yourself. What's the use, entrepreneurs wonder, if their brand will be yesterday's [...]
Brian Fanzo's insight:
But a price point is not a brand. If you want to build a success story the way that Kiss has, then you’ll need to have something more. Your brand needs to have a unique, compelling identity at its core, something that can sustain it for the years ahead. You need something both timeless and compelling, like “. . . a showy band that plays non-showy music.”
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![The secret behind the best companies [infographic] | SocBiz Employee Engagement | Scoop.it](https://img.scoop.it/JP8nJjxtORfhhGH1sm5Zuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
No one pours their blood, sweat and tears into a company hoping for mediocrity, so what do the top companies do right?
Brian Fanzo's insight:
Happy Workplace & Culture is a powerful tool for productivity, morale and retention and also recruiting future employees! Jim Goodnight, SAS CEO: "My Chief assts drive out the gate every day. My job is to make sure they come back."
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Powered by Happiness
Brian Fanzo's insight:
"Powered by Happiness"
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Influencer outreach plays an important part in a content marketing jigsaw and it is considered as one of the key tactics to expand reach of the content. Marketers often outreach key influencers in their respective industries to leverage online influence and authority which ultimately helps businesses to increase organic reach of their products and services. This is mostly… Via Ingo Stoll
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Free-to-use presentation with insight about the meaning, strategy and implementation of seriously-effective employee engagement programs, including: Introduction to Employee Engagement, Essential Ingredients, Timing, Implementation and Higher-levels.
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I believe in the power of communities and I'm passionate about helping connect people by utilizing technology and social networks to be more productive, increase collaboration and improve communication. As a connected social community we have the ability to create ripples that will change the world
Brian Fanzo's insight:
Enjoy the journey and don't worry as much about the purpose or the end game rather follow your passion!
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Out of curiosity, I went to SimplyHired, a vertical search engine for jobs, and looked for openings containing the keyword “evangelist.” Amazingly, there were 611 matches--and none were for churches. It seems that “evangelist” is now a secular, mainstream job...
Brian Fanzo's insight:
One of my ALL time favorite posts one that I have had printed out since I read @GuyKawasaki's first book. Lots of people are Evangelists and have that title including me but do they really understand "The Art of Evangelism"...
IF Brands understood this they would have a much easier time creating and empower evangelists to tell their story!
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Here is my list of 30 Twitter Chats that I enjoy each week! Social media isn’t just about posting links, gaining followers, telling people what your eating ...
Brian Fanzo's insight:
If you like communities and want to expand your chats on twitter.. I am sure you will be able to find a couple new ones on my list here..
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Brian Fanzo's insight:
The real value of social media goes way beyond marketing and communications: it is teaching us a new way to lead and manage our organizations.
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Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees. You'll hear from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T - and now you can bring your whole team for less.
Brian Fanzo's insight:
I'm excited to be on a panel at this #EmployeeAdvocacySummit on Sept 15th! Sign up now for discounted rates!
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If your employee isn't your biggest advocate, you have an HR problem, not a social media problem. It's time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.
Brian Fanzo's insight:
Couldn't not agree more with everything in this article! Empowering, educating and supporting social employees is a powerful tool that far too many brands don't understand because they lack trust in their employees! Thank you @VSdieguez for sharing Hiltons story as hopefully it will show other brands the power of TRUST and employee advocacy!
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This is the 4th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
Brian Fanzo's insight:
Culture Matters and Buffer gets that!
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Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adop…
Brian Fanzo's insight:
The old paradigm of a few smart guys working in a garage to develop the next big thing has shifted. In the new paradigm, ideas and prototypes are likely to come from a social network or community and the innovators may or may not know one another, or work for the company they are developing for. Innovation is being crowdsourced.
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From
www
At my company Eventbrite, we use these tools to nurture our team and keep everyone on track.
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A fresh perspective on a familiar theme: what does the saying "There's no 'I' in Team" mean to an Employee Engagement Specialist?
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Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report. Via Ally Greer
Brian Fanzo's insight:
Change is happening and content must provide value and stand out from the noise but more importantly be timely!
Ally Greer's curator insight,
June 4, 2014 6:05 PM
Each and every stat that came out of this report is extremely interesting, to say the least. Meeker and KPCB have spent every year for the last 13 years analyzing Internet, social, mobile and digital trends and shaping the way marketers and businesses make decisions. In the first half of her report, Meeker addresses a few important subjects, and I've taken some stats from the ones that are the most relevant to content marketing & the future of publishing. The three most notable sections here include mobile content consumption, information distribution, and community building. In the world of mobile, Meeker finds that the most up-and-coming trend is tablets. While they do have the most room for growth, that doesn't always mean that they will be growing at the fastest pace; however they are. Ensuring that all content is mobile optimized is extremely important for marketers. It might seem like this isn't news at all, but the fact that 20% of content is being consumed at mobile and only 4% of ad budgets are allocated there demonstrates that it still isn't being taken seriously enough. As far as promotion and distribution, the most important finding states that content that's shared on Facebook receives half of its referral traffic within the first 9 hours. This means that half of the people are going to click on your Facebook link have already clicked it within 9 hours. For Twitter, it's even less: 6.5 hours. Here we have a solid demonstration of the fact that social content needs somewhere to live besides just in Facebook and Twitter timelines. After a few hours, it disappears into the feeds and referral traffic to your site plummets. Simply sharing links on social media will become decreasingly effective as this trend continues, opening the door for sites like Scoop.it which give your social content a place to live and allow it to be rediscovered by a whole new community (over 1 million strong) as well as through search. It's also worth noting that Meeker lists community as one-third of what she has dubbed the "Internet Trifecta." with the ever expanding number of consumers online, there is more of a natural human desire to connect with others through content. Marketers who provide context to the content they are creating and sharing are the ones who are able to increase connectivity within their communities of interest and grow stronger, more stable evangelism programs which lead, in turn, to brand loyalty. So, how does this all translate into what content marketers can do to keep up? Here are three simple tips. 1. Don't publish that blogpost or send that newsletter until you make sure it will look good on mobile devices. This is no longer an option. 2. Use content curation tools to create a hub for your social content. Just throwing it into the Internet without context or a place to live isn't going to cut it anymore. 3. Empower your readers and customers with content through which they can connect. Create brand content that's easily accessible, findable, understandable and shareable to form relationships and assist in the buying cycle. 
Kai Bösterling's curator insight,
June 15, 2014 4:42 PM
The best & most successful types of content are "uploadable, shareable, and findable." [Mary Meeker] #Quote #ContentMarketing
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Managers: Want To Increase Employee Engagement http://t.co/PFPP6sE3tS via @reviewsnap
Brian Fanzo's insight:
Starts with Trust..... Then you must Train... Then you must have a culture that supports and embraces this trust!
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From
www
Social Business (#socbiz) = on-line collaboration, community, cohesiveness, continuity, cooperation, connectedness, creativity, and the powe Via Eric Herberholz
Eric Herberholz's curator insight,
December 26, 2012 3:05 PM
How can we reach business owners and marketing directors who do not use/believe in using Social Media for their business? |
I didn't really know what a Generalist was but now I realize that is what I am! "The new Generalist is in fact a master of their trade. They bring expertise and experience in several areas, fueled by insatiable curiosity and the ability to “hyper-learn” new concepts and ideas."