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Content curation trends
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Content curation trends
How content curation is making the Web smarter.
Curated by the Scoop.it team
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Very clear analysis of the respective advantages of Content creation vs curation:
"Content curation is much easier than content creation, because you don’t have to strain for original thought. Just note something interesting, maybe make a few remarks, and voila, you’re satisfying your hungry audience’s need for information." or "You don’t have the blank page fear, faced with the raw need to create." But also on creation: "Content creation, not content curation, is also more rewarding. A good post changes how you think. It converts you to a new perspective. When I closely examine an experience, perhaps research it, and analyze it into the shape of a post, by the time I click Publish, something has changed inside of me." 
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The critics faced by Demand Media on its business model with regards to its coming IPO enlighten the ongoing battle between the Web of algorithms and the Human Web, which ultimate weapon could be Social Curation.
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Together with Storify, Curated.by and Pearltrees.
"With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth your exploration." says Steve. "Storify, Curated.by, Scoop.it and Pearltrees are all arriving at a moment where the web is hungry for curation and the tools to power curation. There are others of course — and there will be more — but these four offerings merit your exploration as early and thoughtful attempts to solve the data overload problem." he concludes.
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A compilation of the 15 biggest marketing trends to watch in 2011 by award winning Influential Marketing blogger and author Rohit Bhargava.
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The enthusiasm iPad users had for magazine apps seems to be waning, according to some recent numbers that show sales of many apps slipping. Hopefully some publishers are starting to realize that simply having an iPad app doesn't qualify as a digital content strategy.
"I don’t understand why anyone would ever think that adding a presentation layer on top of web based content would make it something people would want to purchase when they are not willing to purchase the same content directly on the web." (Ventura Capitalist Fred Wilson)
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The evolution from an interactive Internet (often called Web 2.0) toward a more intelligent, semantic web will not happen as a result of dramatic new inventions or jointly agreed standards, but through a gradual evolution and recombination of existing technologies. To get to a Web 3.0, we will need to first create (and maybe be satisfied with) a Web 2.5, and that will happen through the gradual evolution of effective, user-based interaction protocols (based on user dialogues) and the use of queries as information passing mechanisms.
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2011 is the year of information curation and the dawn of the curator. Curators introduce a new role into the pyramid of Information Commerce. The traditional definition of curator is someone who is the keeper of a museum or other collection. In social media, a curator is the keeper of the interest graphs that are important to them. By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships. Information becomes currency and the ability to recognize something of interest as well as package it in a compelling, consumable and also sharable format is an art. Curators earn greater social capital for their role in qualifying, filtering, and refining the content introduced to the streams that connect their interest graphs.
Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, Scoop.it, and Paper.li are becoming the coveted services of choice amongst curators as they not only enable the repackaging and dissemination of information, they do so in captivating and engaging formats. Like blog posts, curated content also represent social objects and curation services will spark conversations and reactions, while also breathing new life and extending the reach of existing content – wherever it may reside.
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Former Google engineer Tom Annau is helping upstart search engine Blekko index the entire Web--a problem that's getting easier, not harder.
(...) "We try to avoid crawling spam and other bad content," says Annau. "I think other engines have a crawl first ask questions later policy. One efficiency we gain is just to not crawl splogs [spam blogs] and other machine-generated gibberish." Nearly all of the machine-generated content on the Web is produced precisely to entrap the search engine spiders that crawl it, and to cram their indexes with ad-ladened pages. Avoiding these sites all together--using spam-detecting algorithms and human curation--saves Blekko enormous amounts of resources.
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Friends, algorithms, or flesh and blood editors?
Discussing the future of curation, some of the leaders in the field debate the value of friends, editors and algorithms (Jared Keller, Business Insider article on how curation is more important now than content.)
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This is a guest post by Guillaume Decugis, CEO, also the company behind Scoop.it.
Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would become a hot topic or even a billion dollar opportunity.
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There are close to 2x more companies with twitter accounts than blogs. Why? Because it's easier. What's next? Curation?
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Per Pete Cashmore (Mashable): "Ultimately, and with a few stumbles, we'll find numerous ways to combine human judgment with the efficiency of algorithms."
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Through content curation and one to one marketing. Both are not new terms, but technology is now making them a reality. And both make content marketers more effective.
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Interesting read describing the constant fight and balance between the Web of Algorithms and the Human Web. A fascinating and never-ending story?
Also published in Business Insider under the title "Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation", this article describes how Google Search Algorithm lost its "alpha", ie its capacity to be discriminative, because of gaming mechanism such as SEO. Hence the need for Human or Social curation. Note the link displayed on Delicious showing how bad Google Search results are rated by some (picture).
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Part 7 of an exhaustive analysis on real-time curation. Focus on business models for curation. By @robingood
What are the business opportunities for real-time news and content curation? Are there key business drivers that companies can leverage to build new added-value content services? What are the major trends that will be driving the
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Interesting thoughts of Twitter Co-Founder about how things change when you need to consider a world with infinite content.
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Couldn't agree more with this article that also gives great inspiring examples for companies looking to leverage curation as an opportunity to smartly engage their audience.
"Digital Curation Is a Key Service in Attention-Strapped Economy" "It's clear to me, a least, that digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands, as the examples above illustrate, can play here too."
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Great article on the seemingly never-ending dialectic between discovery and curation.
"The folks at Google used to always say "search is a problem that is only five-percent solved." I think now they might really mean "discovery is a problem that will always need to be solved." Keep trying, folks. It gets more interesting by the day."
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Great example on the shift from content creation to curation in the Enterprise world
Tapping into its vast employee population for content-generation, it leaves editorial discernment in the hands of its communications team. (When employees write your content, what does Comms do? Curate. Internal comms at IBM shift from creation to curation http://bit.ly/eSKiBF)
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We all know about the proverbial million monkeys at a million typewriters eventually reproducing the complete works of Shakespeare. Well, those monkeys are hard at work -- only there are billions of them -- and they are as a group exponentially more ingenious and productive than even the most elite of the Old Guard. Every second they produce brilliance which you could never hope to find. In the Curation Nation, the genius will surface. And we'll all forget why we watched NBC in the first place.
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"It’s my belief that the algorithm and the crowd can be made even stronger with the addition of a third leg – the opinionated, benevolent editor(s)."
(via @axelletess)
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One of the most interesting concepts to emerge in media and tech lately is that of “serendipity”—showing people what they want even if they didn't ask for it.Despite its seemingly ubiquitous invocation, however, the concept of serendipity remains ill-defined and put forth as some vague panacea for a slew of emerging innovations hoping to attract new users in droves. What is needed is a closer look at what we actually mean when we talk about serendipity.
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