"Let somebody else's child get his kicks tracking a little kid through a gun sight. Let somebody else's child build a bomb shelter in the hollow of an old tree."
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Sonia Nofziger Dasgupta's curator insight,
April 26, 2013 11:05 AM
While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future. Consumers want, and deserve, more than messages directed at them. It's an opportunity for the brands and companies that step up to engage consumers. Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.
FLITTER's curator insight,
May 7, 2013 6:14 PM
Video advertising will double every two years - prediction
Matmi's curator insight,
February 5, 2013 5:59 AM
This article highlights the importance of having a mobile component to any brands marketing campaign. Matmi have produced successful mobile games that produce great ROI and turn out to be a fantastic investment for brands - HK
Shanika Journey's curator insight,
February 19, 2013 12:15 AM
What's great about this article is that it shares how mobile ads need to engage customers and encourage interaction for the sale, not just broadcast a sales message to consumers. Plus, a mobile ad should be able more responsive - in other words, your prospect can see the ad on any smartphone, tablet, or labtop they use. |
Laura Brown's comment,
April 30, 2013 11:26 AM
The only point in having ads online now is showing your name, being seen online. A business can look strong when they have a large show of ads. No one actually needs to click any of them. This is why I'm not keen on running ads on my site. The advertiser benefits and doesn't pay me even one cent.
Alex Butler's comment,
April 30, 2013 11:30 AM
I take you point Laura, however the vast majority of people don't see display ads at all. Furthermore the whole movement of digital advertising is about action and influencing behaviour- we should be building relationships for clients not littering websites with pointless rubbish :-)
Helene Mazerolle's curator insight,
June 13, 2013 11:02 AM
Le futur de la communication est dans ces lunettes. Apres avoir adapté sa communication sur smartphone, puis sur tablette il faudra désormais s'adapter aux Google Glass.
Natalia Kingue's curator insight,
May 13, 2013 4:24 PM
¿Es la publicidad representativa de la población, de la diversidad étina existente en las sociedades modernas? Al menos en España no |