The great social businesses of the future will invest, empower and utilize employee advocacy programs, focusing on creating a collaborative, social and transparent culture that create new community experiences. These community experiences linked to business outcomes will amplify the long-term success and scale of social business initiatives like social media marketing and social selling. The question isn’t will a company become a social business, the question is will a company leverage it’s gr
The crazy thing is, today’s employees are sharing and posting on social with or without brand support. The most common argument for why leadership doesn’t empower social employees and promote their personal brands is “They’re afraid they’ll get too big and outshine the brand!”